2020-01-13 GC Agenda - Item 10 - Attachment 2 - The Value of Tourism to the Noosa Community October 2019 FINAL REPORT

The Impact of Tourism on Respondents’ Businesses

Of those that responded to the business survey, on average, businesses indicated that
around 60 percent of their turnover came from outside the Sunshine Coast13. Analysis
completed by location (ie. coastal, suburban, and hinterland businesses) indicated that, on
average, coastal businesses followed the overall result, hinterland businesses received a
higher proportion of their turnover from outside the Sunshine Coast (nearly 70 percent) and
suburban locations had a lower proportion (56 percent). As noted, however, hinterland
businesses sample sizes were considered small.

Figure 15: Noosa Businesses’ sources of Turnover, by Business Location

                          40
                                                                                                                        Coast (n=82)

                          35                                                                                            Hinterland (n=6)
                                                                                                                        Suburban (n=11)
                          30
 Percentage of Turnover




                          25


                          20


                          15


                          10


                           5


                           0
                               Residents of Noosa Elsewhere in the Elsewhere in South Other Queensland Interstate visitors   International
                                    Shire (%)    Sunshine Coast (%) East Queensland          (%)              (%)             visitors (%)
                                                                          (%)




Recall that businesses were also stratified into those that were likely to have a direct impact
from tourism versus those who were likely to have an indirect impact from tourism.
Businesses included in the ‘direct’ impact category included those classified under the
following industries:

                          •    Accommodation services; retail trade; food services and hospitality; rental, hiring
                               and real estate services; and, arts and recreation services.

Businesses categorised as likely to have an ‘indirect’ impact from tourism were those that
were classified under the following industries:

                          •    Agriculture, forestry and fishing; manufacturing; electricity, gas, water and waste
                               water services; transport, postal and warehousing; information, media and

13
   Of those respondents who indicated how estimations of the source of turnover were made, 34 percent indicated
they used postcode analysis, and 38 percent noted it was anecdotal information. On-line ordering (8 percent) and
other means not stated (20 percent) were also utilised. Thirty five (35) percent of respondents did not indicate how
they came up with their source of turnover.

                                                                                26