ADOPTION OF DESTINATION MANAGEMENT PLAN · ATTACHMENT 2_Draft 3 Year DMP Implementation Plan_Dec 25

                                                                                                                                                                              Leads: • Destination Marketing Organisation
                                                                Noosa’s destination marketing, whether to locals or visitors, will evolve                                             • Kabi Kabi Peoples Aboriginal Corporation
                                                                to strongly highlight regenerative tourism, prioritising responsible visitor                                  Support:                                                                                                         • Kabi Kabi Commitment (Joint Custodianship)
                                                                                                                                               Existing staff resources and
                                                                behaviour.                                                                                                    • Economic Development (NC)                                                                                      • Noosa Promise
                                                        3.3.1                                                                                   programs (For the Love of
                                                                                                                                                                              • Communication and Engagement (NC)                                                                              • Destination Marketing Organisation Marketing Plan
                                                                                                                                               Noosa) + potential funding
                                                                Stories, campaigns, and promotion educate locals and visitors on how                                          Potential Support:
                                                                to keep Noosa special.                                                                                        • Noosa Biosphere Reserve Foundation
                                                                                                                                                                              • Waste Services (NC), Business and Industry


                                                                                                                                                                              Leads: • Sustainability & Climate Change (NC) - Council's Kabi
                                                                                                                                                                              Kabi engagement officer                                          Destination marketing and local promotions
                                                                Noosa's stories, marketing and promotion reflects and respects the                                                       • Kabi Kabi Peoples Aboriginal Corporation            (stories, campaigns, social posts, newsletters)
                                                                                                                                                                                                                                                                                               • Kabi Kabi Commitment (Joint Custodianship)                   • Noosa's Different by Nature ethos and the
                                                        3.3.2   Kabi Kabi People, ensuring their knowledge, culture and care for                 Existing staff resources     Support:                                                         and for the Love of Noosa program has inspired
3.3                                                                                                                                                                                                                                                                                            • Noosa Promise                                                principles of sustainable custodianship outlined in
                                                                Country is authentically reflected.                                                                           • Destination Marketing Organisation                             positive behaviour change for example, an
                                                                                                                                                                                                                                                                                               • Destination Marketing Organisation Marketing Plan            the Kabi Kabi Commitment are shared and
                                                                                                                                                                              • Noosa Biosphere Reserve Foundation                             increase in waste being diverted from landfill
Our stories reflect our values and identity by                                                                                                                                                                                                                                                                                                                embraced by all who love Noosa
                                                  80%                                                                                                                         • Noosa Council                                                  and being recycled and increase in public
embedding regenerative aspirations and
                                                                                                                                                                                                                                               transport use.
expectations of respectful, responsible visitor                                                                                                                                                                                                                                                                                                               • Noosa's tourism industry presents authenticity
behaviour in every story we share about Noosa.                                                                                                                                                                                                                                                                                                                and integrity in its experiences and messaging,
                                                                                                                                                                              Leads: • Noosa Council
                                                                Celebrate Noosa’s unique character by sharing the Noosa story,                                                                                                                                                                                                                                reflecting the key Noosa values of respect,
                                                                                                                                                                                        • Destination Marketing Organisation                   Annual DMP monitoring report completed and
                                                                honouring and celebrating our people, regenerative experiences and              Existing staff resources +                                                                                                                     • Destination Marketing Organisation Marketing Plan, Council   reciprocity and environmental responsibility.
                                                        3.3.3                                                                                                                           • Communications and Engagement (NC)                   shared with stakeholders and community.
                                                                special places that reflect our rich environmental biodiversity, local             funding to support                                                                                                                          communications materials
                                                                                                                                                                              Support:
                                                                creativity and vibrant culture, in all its forms.
                                                                                                                                                                              Various community, environment and business organisations


                                                                                                                                                                              Leads: • Noosa Council
                                                                                                                                                                                       • Destination Management Stewardship Council
                                                                Ensure ongoing dialogue, communication and engagement about the                                               (when established)
                                                                social, environmental and economic impacts and contributions of the                                                                                                                                                            • Destination Management Stewardship Council Monitoring &
                                                        3.3.4                                                                                    Existing staff resources
                                                                visitor economy, monitor and demonstrate how tourism is being                                                 Support:                                                                                                         Evaluation Feedback
                                                                managed responsibly.                                                                                          • Economic Development (NC)
                                                                                                                                                                              • Communications and Engagement (NC)
                                                                                                                                                                              • Destination Marketing Organisation