2021-05-11 Services & Organisation Committee Meeting Agenda

SERVICES & ORGANISATION COMMITTEE MEETING AGENDA                                                                                                   11 MAY 2021


BRANCH ACTIVITIES                  RECENT ACHIEVEMENTS                         CURRENT PRIORITIES                            THE NEXT QUARTER
                                                                                  Positions    Vacant     and    Landfill
                                                                                   Resource Recovery continue to be
                                                                                   the most visited pages.
Social Media                          Growth continued across three key          Review ongoing on current video              Target was to reach 3,500 followers
                                       social media platforms.                     editing software to determine whether         on Instagram before June 2021. This
                                      Linkedin now has 5,559 followers. An        upgrade required.                             target has already been achieved.
                                       11% growth this quarter.                   Looking to increase scheduling of            Revised target is to reach 4,000 by
                                      Produced a promotional video for            Council content to ensure improved            end of next quarter.
                                       Cycling and Walking Strategy to             reach     and     engagement     with
                                       heighten awareness of consultation          audience.
                                       period (strong engagement of video
                                       on social media).
                                      Facebook followers at 19,617 – 12 %
                                       increase for the quarter.
                                      Instagram followers at 3,523.
                                      #Your Noosa social media campaign
                                       resulted in over 500 images being
                                       tagged with Your Noosa hashtag this
                                       quarter. In February, we launched the
                                       initiative and every week, we would
                                       share the best on our social media
                                       pages. Purpose of the campaign is to
                                       encourage pride in the shire and
                                       generate some positivity post-COVID.
Corporate E-newsletter promotion      Opted to continue delivery of eNews        Will remain with current eNews               Look to produce a video to promote
                                       fortnightly, which is helping grow          provider, however will consider a             eNews subscriptions to use on social
                                       subscriber numbers.                         rebrand-redesign of the eNewsletter           media and website.
                                      Number of subscribers now at 3,897.                                                      Redesign of eNews template to be
                                       This is an increase from previous                                                         investigated including a name change
                                       quarter.                                                                                  to Your Noosa eNews (this is still
                                      Open rate is quite reasonable and                                                         being considered)
                                       being monitored.
Business as Usual activities          Have taken over production and             Deliver Citizenship Ceremony in late         Co-ordinate official opening or sod
                                       design of internal Pelican Brief.           May at the J Noosa                            turning    event     for  Hinterland
                                      18 media releases prepared (as listed      Preparation underway to develop a             Adventure playground.
                                       on Council’s website)                       communication plan for the 21-22             Maintain focus on producing short,
                                      Delivered     a    highly successful        budget.                                       quality videos to enhance council
                                       Australia Day Citizenship ceremony                                                        messaging.
                                       and another event in March 2021.

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