Planning_Economic Impact Assessment

                                                         Section 5: Retail liquor potential




     Such projections are estimated given the difficult to predict with certainty the
     precise sales capture and draw from the tourist and visitor market that will result
     from the change of retail structure serving the region. First Choice is a large
     footprint packaged liquor store, and in this instance the size of the store is
     proposed to be approximately 1,200 sqm. The key features of the store will be
     the following:


     • The store will create employment positions for approximately 30 staff, with 6 –
       8 staff members in the store at any one time.


     • The store will specialise in the sale of a wide range of liquor, including beer,
       wines, spirits and mixed drinks, sold at very competitive prices for the majority
       of customers.


     • It is anticipated that almost all customers to the store will drive to the
       premises to purchase liquor, and will likely undertake a visit to the proposed
       First Choice store as part of a wider shopping trip to the surround retail
       facilities.


     Because of its size, range and pricing, the First Choice liquor store will therefore
     be quite different, both in its market positioning and in the role which it will play,
     from other existing liquor stores throughout Noosa, including the small format
     liquor stores surrounding the site.


     • Overall, we consider that at around 22% of the total trade area spend will be
       directed to the proposed First Choice store, which varies between each liquor
       category.


     • Therefore, sales for the proposed First Choice store is currently estimated at
       around $8.1 million, or $6,710 per sqm.


     The ultimate sales potential for the proposed store will obviously depend on the
     store design, layout and market acceptance of the First Choice brand.




                                                       Noosa Heads Bowls Club, QLD
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                                                             First Choice Assessment      32
                                                                            Coles Group