Planning_Economic Impact Assessment

                                                                    Section 5: Retail liquor potential




                                                    Table 5.2
                   Noosa Heads First Choice liquor estim ated sales potential ($M), 2015-2020*

                                                           2015             2017                 2020

Trade area liquor spend
• Beer                                                      8.3              8.5                 8.7
• Wine                                                      12.4             12.7                13.0

• Spirits                                                   6.9              7.1                 7.3
Total liquor sales                                          27.6             28.2                29.0

Trade area beer sales (19.2% mkt share)                     1.6              1.6                 1.7
• Primary Trade Area (25% mkt share)                        0.9              0.9                 0.9
• Secondary Trade Area (15% mkt share)                      0.7              0.7                 0.8

Plus beer sales from beyond TA (@ (20% mkt share)           0.4              0.4                 0.4
Total beer sales                                            2.0              2.1                 2.1

Trade area w ine sales (27.1% mkt share)                    3.4              3.5                 3.6
• Primary Trade Area (35% mkt share)                        2.1              2.2                 2.2
• Secondary Trade Area (20% mkt share)                      1.3              1.3                 1.4

Plus w ine sales from beyond TA (@ (25% mkt share)          1.1              1.2                 1.2
Total w ine sales                                           4.5              4.6                 4.8

Trade area spirits sales (17.2% mkt share)                  1.2              1.2                 1.3
• Primary Trade Area (20% mkt share)                        0.6              0.6                 0.6
• Secondary Trade Area (15% mkt share)                      0.6              0.6                 0.6

Plus spirits sales from beyond TA (@ (20% mkt share)        0.3              0.3                 0.3
Total spirits sales                                         1.5              1.5                 1.6

Estim ated Total Store Sales Potential                      8.1              8.2                 8.5
Store sales per sq.m ($/sq.m)                              6,713            6,856            7,052

*excluding inflatio n and including GST.
So urce: M acro P lan Dimasi




                                                                   Noosa Heads Bowls Club, QLD
                                                                         First Choice Assessment         33
                                                                                           Coles Group