Planning_Economic Impact Assessment

                                                               Section 1: Background




Section 1: Background



This report presents an independent assessment of the market potential for a new
liquor store, hotel/tavern and specialty retail at Noosa Heads.



1.1 Regional context and site location

The suburb of Noosa Heads is situated at the northern tip of the Sunshine Coast
in Queensland.    Noosa is located approximately 120 km north of the Brisbane
CBD).


Noosa is a popular year round tourist destination attracting large numbers of
domestic tourists each year. There is also a substantial residential population base
in the Noosa region, with the area particularly popular with retirees.


The subject site located at 17 Lanyana Way, Noosa Heads is adjacent to the
Noosa Fair Shopping Centre and Noosa Junction Plaza.


Noosa Fair is a single supermarket centre, located on the south-western side of
Lanyana Way, which is near the intersection of Noosa Drive and Sunshine Beach
Road. These two carriageways are the major roads into Noosa Heads. Other retail
facilities in the immediate Noosa Heads area, include:


• The IGA at Noosa Junction Plaza, just north of the proposed development.


• The retail strip, primarily along Sunshine Beach Road.


• The Hastings Street tourist strip.


The site is easily accessible via main road Noosa Drive linking to Weyba Road to
the west, Sunshine Beach Road to the east and Hastings Street to the north.


Noosa Drive is a part of State Route 6 (Cooroy to Woodford via Maroochydore)
and directly links the site to the core tourist precinct (Hastings Street). The site is
therefore easily accessible from both a regional and local perspective.



                                                   Noosa Heads Bowls Club, QLD
                                                         First Choice Assessment       3
                                                                         Coles Group