MCU14/0109 QIC Cover Letter to support application

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The current application seeks to improve the diversity and range of facilities available to the community at
the centre, with the addition of two supermarkets, a discount department store and a greater variety of
food and specialty retailers. The development will also provide a usable interface with the natural
environment, with the creation of a diverse civic space at the entrance to the new development and a
naturally ventilated pedestrian link that crosses the environmental covenant. It is also proposes to improve
the amenity of the existing centre with the creation of a vegetated arbour along the frontage.

The proposal seeks to respond to the planning outcomes sought in the Noosa Plan, with particular regard
to the Noosa Shire Business Centre being the principal business centre for Noosa. Over time, it will enhance
the prospect of the Noosa Shire Business Centre providing an even greater diversity of uses to meet the
needs of the community. The proposal is supported by market research and will strengthen the overall
position of the Noosa Shire Business Centre in the community.

The proposal also seeks to respond to its location, including the environmental covenant corridor, the
existing vegetation and the road network. It will unify the site, and open it up to the community. The
architecture responds to its setting, with a mix of indoor/outdoor facilities and creative and innovative
design elements that respond to their surroundings. The landscaping will integrate the built form, civic
spaces and parking areas within the bushland setting.

QIC is an experienced property owner and manager and has a history of improving the centres that it
Operates. In Queensland, QIC owns and manages centres at Loganholme (the Hyperdome), Robina
(including Robina Town Centre) and Toowoomba (Grand Central).

A summary of the investment and operations background follows.

Since acquiring the Hyperdome in December 1996, QIC has invested more than $100 million in ongoing
improvements to the centre which have benefitted the community. In September 1997, the $43 million
northern mall extension was completed, which introduced Big W, Bi-Lo, 53 specialties and 95 basement car
parks. In February 2005, the $49 million outdoor piazza restaurant precinct was launched, providing new
restaurants and a community civic space, ultimately enhancing the amenity and safety of the centre. In
December 2005, the centre was expanded to include an Aldi supermarket and adjacent fresh food specialty
shops. In 2008, an $8.6 million expansion of the main centre was completed, which introduced larger
format national speciality retailers. Further improvements are currently underway, with the development
of The Market Room, a $17 million fresh food market precinct that will include a variety of casual eat-in
dining and a selection of specialty fresh food stores, situated within an urban market-styled environment.
The Market Room is planned to open in mid-2015.

Robina Town Centre commenced trading in 1996 and was acquired by QIC in 1999. The evolution of the
original centre to ‘town centre’ status resulted from the bold vision and ongoing strategic planning and
direction from QIC. Since acquisition, QIC has invested more than $450 million in the ongoing improvement
of Robina Town Centre. In 2002 and 2003, QIC refurbished, remixed and enclosed Bazaar Street and Arbour
Lane to improve the amenity and performance of two weak trading malls. In 2005 and 2006, QIC developed
two land holdings adjacent to the Town Centre site into a 5,000 m? three level commercial office tower and
a 12,500 m? bulky goods centre, complementing the Town Centre and diversifying the offer provided within
Robina for the community. The Northern Malls extension project which was completed in 2010,
redeveloped the majority of the Town Centre and introduced an additional supermarket, department store
(Myer), numerous specialty shops and created a lakeside restaurant and entertainment precinct, The
Promenade. In early 2014, one of QIC’s vacant land holdings was developed into a Masters Hardware store.

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