2017-12-12 P&E Agenda - Attachment 1 to Item 6 - Sign Proposal

Project Urban – DF14124                                                                                 23 Oct 2017



3.2 SPECIFIC OUTCOMES FOR THE ADVERTISING DEVICES CODE
Specific outcomes relevant to the proposed pylon sign are discussed below:

               SPECIFIC OUTCOMES                             PROPOSAL’S COMPLIANCE WITH SPECIFIC
                                                             OUTCOMES

 14.76            Inconsistent advertising devices
 O1 The following advertising devices are
 inconsistent with the overall outcomes sought by
 this Code and are not located in the former Noosa
 Shire—
 a)    Balloons or other gas filled advertising                 a) Complies
       devices;
 b)    Blind signs;                                             b)   Complies
 c)    Attached Flagpole signs;                                 c)   Complies
 d)    Moving signs;                                            d)   Complies
 e)    Roof signs;                                              e)   Complies
 f)    Signs illuminated by, or incorporating, neon             f)   Complies (illuminated by LED lighting)
       lighting;                                                g)   Sign is a combined advertising sign for 4
 g)    Signs with a sign face area exceeding                         tenancies. The sign face area is 8.28m2 (or
           2;
       4m                                                            approximately 2.7m2 per tenancy)
 h)    Sky signs;
 i)    3-Dimensional sign;                                      h) Complies
 j)    any combination of signs on one premise                  i) Complies
       with a combined sign face area of more                   j) This is a large combined commercial
       than 10m .
                 2                                                 premises with a total area of 7740m2 and
                                                                   with 5 tenants. 10m2 is not sufficient or
                                                                   reasonable for this scenario or scale of
                                                                   development.    In general the combined
                                                                   signage on the site is consistent with the
                                                                   amount of signage on other properties in this
                                                                   location.

 14.77            General design and amenity
 O2      Advertising devices—                                   a) The pylon sign at 5m in height is consistent
 a)      are compatible with the human-scale and                   in size and character of other signage along
         character of the locality in which they are               Eumudi Noosa Road near the proposed
         situated;                                                 location.
 b)      are compatible with the scale, proportion,             b) At 5m high the sign is not out of scale with
         bulk and other characteristics of buildings,              the 10m high building behind or tall
         structures and landscaping; and                           vegetation around and behind the proposed
 c)      are designed, sited and integrated so as                  sign.
         not to contribute to the proliferation of              c) The sign is sited around the corner from
         visual clutter.                                           other similar signage in this location assisting
                                                                   in reducing the proliferation of visual clutter
                                                                   along Eumundi Noosa Road.

 14.79            Medium impact signs
 O6 Advertising devices respect the scale and                 The proposed signage is consistent with the scale
 nature of surrounding development and                        of the built form and use of the site. The proposed
 contribute positively to the visual amenity,                 signage is consistent with the surrounding
 streetscape, landscape setting and natural and               commercial streetscapes and built environment.
 built environment of where the advertising device            The proposed sign is the only sign along the North
 is placed.                                                   Eastern frontage. Professionally constructed the
                                                              sign maintains the generally high level of
                                                              presentation of signage in this locality.


Visual Assessment Report                                                                               Page 14 of 19
Operational Works / Advertising Device
139 Eumundi Noosa Rd & 30 Lionel Donovan Drive, Noosaville