FURTHER REPORT - TOURISM NOOSA FUNDING AND PERFORMANCE DEED 2026–2029 · Report

GENERAL COMMITTEE MEETING                                                            9 JUNE 2026


•   a multi-year strategic plan, developed by Tourism Noosa and endorsed by its Board, which is
    reviewed to ensure alignment with Council’s Destination Management Plan and Tourism Noosa
    Roadmap;
•   delivery of that strategy by the Tourism Noosa Chief Executive Officer, who is accountable to
    the Tourism Noosa Board;
•   development of annual business plans, translating the strategy into detailed actions, programs
    and performance targets; and
•   ongoing Board oversight of performance against those plans.
Under the Funding Deed:
•   Council provides $2.0 million per annum to support delivery of agreed services, including
    destination marketing, visitor servicing, industry development, partnerships, and research and
    insights;
•   Tourism Noosa is required to meet defined obligations (Schedule 1) and deliver against
    performance measures (Schedule 2);
•   Tourism Noosa provides quarterly financial and operational reports to Council; and
•   an Annual Outcome Report is submitted each year, summarising performance against
    obligations and KPIs.
This framework provides multiple levels of oversight, including Board governance, structured
reporting to Council, and annual performance assessment linked to funding.

Key Changes from the April Deed
The revised Deed incorporates the following key changes in response to Council feedback:
•   separation of deliverables and performance measures into distinct schedules;
•   introduction of a balanced scorecard framework to strengthen outcome-based performance
    measurement;
•   simplification of the performance adjustment methodology;
•   clear distinction between Deed compliance (Schedule 1) and performance assessment
    (Schedules 2 and 3); and
•   introduction of a transparent and consistent scoring approach.
Alignment with Council Direction
The revised Deed remains consistent with Council’s adopted direction to align Tourism Noosa’s role
with the Destination Management Plan (DMP) and the Tourism Noosa Roadmap, requiring a shift
toward destination stewardship, sustainability and community outcomes. The performance
framework further strengthens this alignment by:
•   focusing KPIs on measurable outcomes rather than activity;
•   embedding DMP principles across performance measures, including brand, industry capability
    and visitor experience; and
•   supporting transparent reporting through the Quarterly reporting and Annual Outcome Report
Conclusion
The revised Tourism Noosa Funding and Performance Deed 2026–2029 provides a clear, structured
and transparent framework for:
•   defining Tourism Noosa’s obligations;
•   measuring performance; and
•   linking funding to outcomes.