2014-01-20 Ordinary Meeting Agenda

ORDINARY MEETING AGENDA   20 JANUARY 2014




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ORDINARY MEETING AGENDA                                                            20 JANUARY 2014

   ORDINARY MEETING AGENDA                                            14 NOVEMBER 2013

    Developing Open Space Land for retail | The development will result in a loss of open
    - Other developments have increased the | space land, with a general shortage of open
      need for Open Space land.                space land identified for the coast. This is
    - Does not align with the Council endorsed | identified within the Council endorsed Open
      Open Space Strategy.                     Space Strategy 2011 and is being further
    - There is a demonstrated need for Open __| investigated through the Master Planning
      Space Recreational land in the area.     Process. Recommendations from the master
                                               planning process are expected to be finalised
                                               in early 2014.
    Economic                                   The applicant includes an Economic Needs
    - There is no need for another             Assessment (Foresight Partners, 2013) to
      supermarket or specialty shops.          support the establishment of the proposed
    - The Peregian Beach Caravan Park has      shopping centre. Norling Business & Property
      approval for 387m? of retail floor space, Economic Consultants have independently
      with the intention to provide            reviewed the applicant's report on behalf of
      appropriately sized supermarket to       Council and conclude that the report adopts an
      adequately meet the needs of the local _| appropriate methodology apart from the
      residents.                               inclusion of Castaways Beach in the trade
    - The supermarket in Peregian Beach has _ | area.
      not closed down.                             :         ;      ;               :
    - The square already has a range of        Norling Consulting estimate the economic
      retailers selling milk, bread and        impacts of the proposal on the Village Square
      convenience items.                       to be in the range of 12% to 15%. This is
    - There are 5 full sized supermarkets      mostly due to the potential movement of
      within a 10 minute drive, proving there is_ | tenants from the Village Square tothe
      an oversupply of supermarkets.           proposed centre. These impacts are not likely
    Critiques of the Needs Assessment          to be acceptable for some traders, given the
    - The Foresight Report assumes that        minimal population growth in the area.
     the proposed clipermarket chopora         The proposed shopping center is over 350m
      centre, despite that fact that it will not be walk from the village, and this distance is likely
      a full- service supermarket. It also     to adver sely impact upon shoppers  .
      assumes that residents do not have      convenience levels and shoppers are likely b
      other reasons for travelling to Peregian drive between the two centres. This distance
      Springs, Coolum or Noosa.                significantly tempers the need for the shopping
    - The trade area selectad in the needs     centre, and detracts from potential planning
      assessment is extremely selective rather grounds for the proposal, with other
      than presenting the commercial reality.  supermarkets within 5 minutes’ drive of
    - The Application includes provision for   Peregian Beach.
      100 car parks which realistically        The proposal is also likely to change the role
      indicates that the developer envisages —_| 34 function of the existing village and impact
      that people will drive rather than walk to       -          .
                                               on Peregian Beach village square as a
      the proposed supermarket. Why would      community focal point.
      they not drive to the larger existing
      supermarkets?
    - The report fails to explain the net benefit
      or harm to the Peregian Beach economy
      of any "escaped" spending. _ This fear
      is supported by overwhelming
      international evidence of higher
      employment and fiscal multipliers
      sustained by genuinely local businesses.
    Economic Impacts

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