2015-04-28 Infrastructure & Services Committee Agenda

INFRASTRUCTURE & SERVICES COMMITTEE MEETING AGENDA                                    28 APRIL 2015


Table 3 below compares passenger boarding’s between 2008 and 2015.

Table 3- Easter boarding comparison 2008 - 2015
Year   Number of services          Number of days     Dates                  Total        Daily
                                                                             boardings    average
2008   5 Noosa services, 2         4 days             21 Mar to 24 Mar       11,627       2,907
       additional shuttles         All free
2009   5 Noosa services, 2         4 days             10 Mar to 13 Mar       13,516       3379
       additional Noosa shuttles   All free
2010   5 Noosa services, 2         4 days             2 April to 5 April     16,550       4,138
       additional shuttles         All free
2011   5 Noosa services only       4 days             22 April to 25 April   5,394        1,349
                                   No free services
2012   5 Noosa services only       4 days             6 April to 9 April     4,419        1,105
                                   No free services
2013   5 Noosa services only       4 days             29 Mar to 1 April      4,358        1,090
                                   No free services
2014   5 Noosa services, 2         8 days
       additional shuttles         All free           14 April to 21 April   32,943       4,118

2015   5 Noosa services, 1         10 days            3 April to 12 April    32,434       3,243
       additional shuttle          All free


3.     Marketing

Marketing of the Free Holiday Buses included:
 Provision of signage at major bus stops, 15 street banners, and variable message boards on
   major connecting roads.
 Posters in all Council facilities and visitor information centres.
 Council communication tools including website, Facebook, eNews and messages on hold.
 Promotion through external stakeholders (Tourism Noosa, Accommodation Providers,
   Shopping Centres, Traders Association etc.) via inclusion on websites, emails, Facebook and
   newsletters.
 Media launch with support from local newspapers and television coverage on 7 Local News
   and WIN TV.

TransLink also provided in-kind marketing support including but not limited to:
 Inclusion of the additional shuttle services on TransLink’s journey planner.
 Inclusion of messaging on webpages of all relevant TransLink routes.
 Liking and sharing Council’s FHB Facebook posts (TransLink has 11,000 followers)


4.     Passenger Assistant at Noosa Heads Bus Station

One Sunbus passenger assistant was based at Noosa Heads Bus Station from 9.30am to
4.10pm over the Easter long week-end (3-6 April) to assist with passenger enquiries and
movements at the station. Survey respondents and the staff at the Visitor Information Centre all
provided positive feedback about the passenger assistant.




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