2015-09-15 Infrastructure and Services Committee Att 2 to Item 4 The J Service Review 2014-15

                                                                              Service Review 2014-15
                                                                                                    The J


                              Average daily attendance per month
    300
    250
    200
    150
    100
     50
      0




                                     Total monthly attendances
   8000
                                                         7526
   7000                                    6904
                             6483
                                                                6236
   6000                             5602                                              5654
   5000                                                                5144    4957
                                                                                             4347
   4000               3672
                                                  3982

   3000        3114

   2000
   1000
      0




Total attendance for the calendar year was 63,621 people.

Daily attendances for the calendar year averaged 174 people per day. As shown in the graphs
above, attendances are significantly reduced in January, June and December. This is due to the
university breaks. Also of note are the higher levels of attendance in July when the Noosa Long
Weekend events are held at The J.

It is interesting to note that the average of 174 people per day includes:

 an average of 14 people associated with USC (8%) and
 an average of 61 people attending The J for Church activities (35%).

10.2.6 Venue hire growth
Given the technical capacity of The J, venue hire often requires associated set up by staff with an
understanding and knowledge of The J technical specifications. This requires a higher level of
service than other Council venues for hire. Where possible, wages are recouped as part of the hire
agreement, however this predominately relates to bookings of a commercial nature. There may be
opportunity in the development of the fees and charges during the 2015/16 budget process to recoup
a greater portion of the staff set up time for community groups using The J. More accurate Profit &
Loss calculations will assist to determine relevant charges particularly for commercial events. It is also
important that flexibility remains to negotiate when appropriate. Another option is to enhance self-


                                                                                                             16