2015-09-15 Infrastructure and Services Committee Att 2 to Item 4 The J Service Review 2014-15

                                                                                                                                        Service Review 2014-15
                                                                                                                                                                          The J


Section 2: Opportunities, Risks & Recommendations
11. SWOT Analysis Summary and Recommendations

Strengths                                                                                 Weaknesses
      An impressive facility for a Category 4 Council, with quality performance and            Seating capacity at The J can limit profitability for an event and the types of
       technical capabilities, unique within the local area.                                     events held.
      Multi-purpose facility with retractable seating to accommodate the range of              Ticketing pricing cost-prohibitive to some community groups and promoters
       services and activities for the broader community.                                        who source other ticketing options/providers for their event at The J.
      Centrally located with adequate access and parking.                                      Profit and loss analysis not currently undertaken for each event.
      Industry experienced staff with a good understanding of operational needs.               Reduced rate and FOC bookings for internal Council and NFP organisations
      Lighting & sound resources to accommodate quality performances.                           can result in reduced revenue opportunities.
      Commercial grade kitchen.                                                                Fixed costs of the facility.
      Fully operational stand-alone industry specific website.                                 Minimal staffing requires multi-skilled staff with some demarcation of duties.
                                                                                                IR restrictions as the existing Award/CA do not suit operational needs for
                                                                                                 flexibility.

Opportunities                                                                             Threats (Risks)
      Enhance existing delivery model for The J.                                               Unforeseen or non-budgeted maintenance in the absence of a planned
      Implement profit & loss analysis for relevant performances and events.                    maintenance and renewal program.
      Review Fees & Charges to increase revenue streams.                                       Loss of revenue from major user group Hillsong Church and lessee USC (if
      Noosa’s burgeoning MICE market – develop strategic partnership or alliance.               lease option not renewed by USC in 2016).
      Increase internal entrepreneurial events (budget implications + insight into             Commercial or Board operations may limit community use.
       audience preferences).                                                                   Divestment to community group may result in narrow focus of use for facility.
      Full review of ticketing services.                                                       Competition from commercial venues within the region i.e. Licensed clubs,
      Investigate viability to increase venue seating capacity (feasibility required).          resorts, larger regional venues.
      Commercial Kitchen hire for increased revenue.
      Multi-skilling of staff to enhance operational efficiency.
      Reduce employee costs and increase operational efficiency via new CA.
      Funding (Grants) sourced through The J community user groups.




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