2019-02-12 Services & Organisation Committee Agenda

SERVICES & ORGANISATION COMMITTEE MEETING AGENDA                              12 FEBRUARY 2019


2.9    Marketing and Evaluation
The Easter trials aim to continue to build public awareness of the Go Noosa brand.
The objectives of the Go Noosa - Easter marketing plan would be to:
    Encourage the community to participate in the Go Noosa traffic and transport trials
    Improve understanding of public transport in Noosa
    Raise awareness of alternative transport options to driving, such as Park & Ride, Free
      Buses
    Offer a relaxed and stress free alternative to driving a car into the Hastings street precinct
It is proposed to employ a number of different marketing methods including;
    Posters & Factsheets
    Energex pole banners
    Bus stop corflute signs identifying key bus routes
    Wayfinding signage
    Variable message signs
    Pavement markers (turkey footprints)
    Park and Ride signage
    Community radio announcements
    Paid newspaper advertisements
    Media launch
    Social Media campaign
    Noosa Council media channels – Facebook, website, newsletter, messages on hold etc.

It is also proposed to use community and stakeholder networks to promote the Easter trials
including Noosa Junction Traders Association, Tourism Noosa, accommodation providers,
Hastings Street Association and TransLink.

Previous Council Consideration
Ordinary Meeting Minutes, 20 December 2018, Item 18, Page 11
That Council note the report by the Project Officer – Transport to the Services & Organisation
Meeting dated 11 December 2018, and;
A.    Rescind Council’s resolution dated 18 October 2018 titled ‘Peak Period Traffic
      Management Plan - Traffic Control 2018/2019’;
B.    Approve the use of free holiday buses for TransLink Routes 626, 627, 628, 629 and 632
      and the Boreen Point - Tewantin Flexilink and Council Cabs from 26 December 2018 to 6
      January 2019;
C.    Approve the use of Transit Australia Group’s (Sunbus) shuttle service between Peregian
      Beach and Noosa Heads from 26 December 2018 to 6 January 2019;
D.    Approve the use of Queensland school holiday free buses for TransLink Routes 626, 627,
      628, 629 & 632 from 15-25 December 2018 and 7-28 January 2019;
E.    Approve the use of Queensland school holiday free buses for Transit Australia Group’s
      (Sunbus) shuttle service between Peregian Beach and Noosa Heads from 15-25
      December 2018 and 7-28 January 2019;
F.    Approve the use of an Information Management System at four key entry points to Noosa
      during the Queensland school holiday period from 15 December 2018 to 28 January 2019
      for the purpose of informing motorists of alternative travel modes and car parking
      availability;
G.    Approve the use of traffic control in the Hastings Street precinct to prioritise bus and
      pedestrian movements during the period 26 December 2018 to 13 January 2019 and the

                                                                                   Page 20 of 130