MCU14/0106 Appendix J - Retail Needs Assessment

Supermarket Floorspace – Population Assessment
NOOSA CIVIC MAIN TRADE AREA                                                                                TABLE 7.2
                                                   Unit       2014       2016         2021        2026         2031

                               1
Main Trade Area Population                         No.       81,000    83,700       89,900      92,500      95,500

Main Trade Area Existing Supermarket
                                                  sq.m       24,750    24,750       24,750      24,750      24,750
Floorspace
Main Trade Area Supermarket Floorspace         sq.m/ 1,000
                                                               306        296          275          268         259
Provision                                        people
Non-Metro QLD Supermarket Floorspace           sq.m/ 1,000
                                                               370        370          370          370         370
Provision                                        people

Supportable MTA Floorspace @ Non-Metro QLD
                                                  sq.m       29,970    30,970       33,260      34,230      35,340
benchmark of 370 sq.m per 1,000 residents

Surplus/(Deficiency)                              sq.m            0    (6,220)     (8,510)      (9,480)    (10,590)

1. A s at June
So urce : Urbis




7.3               CURRENT SUPPLY OF RETAIL FLOORSPACE TO TRADE AREA
                  RESIDENTS
As discussed previously in Section 4, a significant proportion of the turnover accruing to trade area
retailers is from tourists and other visitors who live outside of the main trade area.

The ‘beyond trade area’ portion of each retail precinct’s customer base varies greatly from one location to
another. This analysis can then be used to more accurately ascertain the amount of floorspace in the
trade area that serves the needs of main trade area residents.

As previously indicated Noosa Civic derives the majority of its turnover from main trade area residents.
Approximately 23% of the retail floorspace at Noosa Civic serves tourists and others from outside the
defined trade area. As shown in Table 7.3 this means that over 16,310 sq.m of the retail floorspace
serves trade area residents.

In contrast, over 90% of retail GLA in Hastings Street serves the tourist. The estimated proportion of
tourist footfall at each of the centres reviewed previously is provided in Table 7.3 below.

Overall, it is estimated that approximately 38%, on average, of the retail GLA in the Noosa Civic main
trade area serves tourists. This accounts for approximately 57,060 sq.m of the 151,167 sq.m of retail
GLA in the main trade area, leaving some 94,110 sq.m of retail GLA to serve local residents.

The above analysis results in a retail floorspace provision for the 79,680 main trade area residents of
94,110 sq.m, which is approximately 1.17 sq.m per capita. The average provision throughout Australia is
around 2.2 sq.m per capita suggesting that the Noosa trade area is under supplied to a significant
degree.

The logical outcome from this analysis is that around 50% of resident’s retail spending is either dormant
(i.e. latent demand), or directed outside the trade area to centres such as Maroochydore and Brisbane.
This is referred to as escape spending or ‘leakage’. Alternatively, centres in the trade area could be
achieving above average trading levels.

Given the travel distances to these larger centres it should be recognised that Noosa’s relative lack of
retail facilities and services will have quality of life implications as well as costs not usually borne by
shoppers in similar areas.




100        ASSESSMENT OF NEED AND DEMAND
                                                                                                                         URBIS
                                                                  NOOSA CIVIC - RETAIL NEEDS ASSESSMENT DEC 2014 MASTER - FINAL