MCU14/0106 Appendix J - Retail Needs Assessment

4.7.1.1 INTERCEPT SURVEYS – NOOSA JUNCTION
The intercept surveys conducted by Urbis are outlined in the following section. They provide a cross
section of the visitors and their spending habits at Noosa Junction. The key outcomes are outlined below.

ORIGIN OF RESPONDENTS
Of the Noosa Junction respondents, 56% live within the trade area and 43% are visitors (refer Table 4.2)
which demonstrates the broad customer base within this precinct. Of the local customers, the majority live
in the primary or secondary north east sectors, while of the visitors to the precinct 17% are from
interstate, 17% are from overseas and 7% from elsewhere in Queensland, excluding the Sunshine Coast.


Distribution of Respondents
NOOSA JUNCTION                                                                                       TABLE 4.2
                                                                         Noosa
                                                                        Junction
                                                                         n=495
Primary                                                                   16%
Secondary:
  Secondary North East                                                    29%
  Secondary South East                                                    4%
   Secondary South                                                         2%
   Secondary North West                                                    4%
 Total Secondary                                                          40%
Main Trade Area                                                           56%
Beyond
  Sunshine Coast/Hinterland                                                2%
   Visitors:
     Elsewhere in Queensland                                              7%
     Interstate                                                           17%
     Overseas                                                             17%
     Total Visitors                                                       41%
   Total Beyond                                                           43%
Total                                                                    100%
So urce: Urbis, No o sa Intercept Survey, September 2014




ACTIVITIES UNDERTAKEN
The majority (65%) of people who visit Noosa Junction do some food and grocery shopping while there
(refer Chart 4.5). This includes supermarket shopping as well as using specialty food stores such as a
butcher, baker, greengrocer or seafood shop. These convenience based retail stores attract both locals
and visitors to Noosa Junction.

This area also appears to be a hub for other services too, demonstrated by the 13% of customers who
visit the precinct for uses such as hairdressers, beauty services, banks, and post office. Noosa Junction is
also used for more leisurely retail needs including shopping for fashion (22%), browsing and window
shopping (12%), and going to a cafe or restaurant (20%). Some 14% are there to buy take away food to
take away.




URBIS
NOOSA CIVIC - RETAIL NEEDS ASSESSMENT DEC 2014 MASTER - FINAL                      CENTRE ROLES AND USAGE PATTERNS   41