2022-07-18 General Committee Meeting Agenda

GENERAL COMMITTEE MEETING AGENDA                                                      18 JULY 2022


     Improves tourism sector productivity
     Retains, protects, and champions Noosa’s natural environment and biosphere credentials
     Champions and protects Kabi Kabi (Gubbi Gubbi) indigenous culture and heritage
     Delivers exceptional visitor experiences
     Maintains and builds on Noosa’s brand equity
     Leverages and benefits from 2032 Brisbane Olympic Games
3.    The Process
A well-developed Destination Management Plan is informed by a robust evidence base, aligned to
significant and meaningful engagement with both the community and key regional stakeholders,
opinion leaders and influencers.
It considers all aspects of the visitor economy – the visitor experience, the marketing and promotion
of the region and the implications and constraints of resource management on the future growth of
visitor economy.
The process agreed by the Executive Team, Leadership Group and Councillors for the
implementation of the Destination Management Process was:
     Phase 1     Initial Briefing
     Phase 2     Investigation
     Phase 3     Draft DMP Written
     Phase 4     Socialisation of Draft DMP
     Phase 5     Endorsement of DMP
We are now in Phase 2 of the project, and it is proposed to bring the DMP process into alignment
with other Council policies and strategic plans and convene a PCG to guide and advise on the next
phases of the project.
4.    The Project Control Group
a.    Composition
      It is recommended that the Project Control Group (PCG) comprises of the following
      members:
      Mayor            Noosa Council (Chairperson)
      Councillor 1     Noosa Council
      Councillor 2     Noosa Council
      Chairman         Tourism Noosa
      CEO              Earthcheck
      CEO              Noosa Council
      Director ESD     Noosa Council
b.    Primary Role
      The primary role of the PCG will be to provide information and advice in the development of
      a Destination Management Plan, informed by robust evidence-bases and collected and
      analysed by Council Officers as part of this process.
      Critical to the Destination Management process and therefore to the Terms of Reference that
      guide the PCG, is a genuine commitment to ensuring that “people and their place” are at the
      forefront of any recommendations or actions being tabled by PCG members as part of the
      process and/or the plan.
      Terms of Reference from the PCG are attached as Attachment 1 to this document.
      NOTE: An internal Advisory Team was also convened at the outset of the process to provide
      advice, oversight, and enable informed decision making.




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