2022-07-18 General Committee Meeting Agenda

GENERAL COMMITTEE MEETING AGENDA                                                       18 JULY 2022


5     DESTINATION MANAGEMENT PROJECT CONTROL GROUP

Author            Manager, Economic Development, Lynne Banford
                  Environment and Sustainable Development Department

Index             ECM / Subject / Economic Development / Destination Management

Attachments       1.   Draft Project Control Group Terms of Reference


EXECUTIVE SUMMARY
The purpose of this report is to inform Councillors of, and seek their support for, the formation of a
Project Control Group to provide strategic advice and guidance to the Destination Management
Plan (DMP) process.
This will bring the DMP process into alignment with other important Council policies, strategies,
and activities.
RECOMMENDATION
That Council note the report by the Manager, Economic Development to the General Committee
Meeting dated 18 July 2022, and
A.    Approve the formation of a Destination Management Plan (DMP) Project Control Group
      (PCG);
B.    Approve the Terms of Reference for the DMP PCG provided at Attachment 1; and
C.    Appoint Cr Stewart – Mayor as the Chair, and Councillors < > and < > as representatives on
      the DMP PCG.

REPORT
1.    Background
Prior to 2020, significant growth in global travel meant that some destinations around the world
including Noosa, were already under increasing pressure from tourism, resulting in overcrowding
and negative effects on the quality of the visitor experience, the environment, and communities.
In response to growing community sentiment for enhanced governance to better manage Noosa’s
icons and those intrinsic qualities that brought visitors to the shire, Noosa Council endorsed a
destination management approach to help guide Noosa Shire and ensure a sustainable approach
was achieved.
The Destination Management approach also provided opportunities for Noosa Council to review
its visitor economy in response to two important economic drivers:
a.    Ongoing impacts of COVID-19 on the tourism industry; and
b.    Brisbane 2032 Olympic Games
2.    Destination Management Approach
Destination Management is a process that enables a successful place - one that enriches the lives
of its people and their place, by delivering benefits across economic, social, cultural, and
environmental wellbeings.
In implementing this approach, Noosa Council’s goal is to develop a future focused and sustainable
Destination Management Plan that:
     Enriches the lives of Noosa’s people
     Supports a thriving and sustainable shire
     Enhances quality of life for Noosa’s residents

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