2019-12-10 S&O Agenda - Item 7 - Attachment 1 - TN Annual Report-2018-19

OV E R N I G H T V I S I TO R S

Overnight visitors (domestic + international, excludes                        This strategy has seen a far greater growth in spend
day trip) spent a record of almost $1 billion in the year,                    by overnight visitors than the growth in the number
with visitor numbers and nights also increasing.                              of visitors. Average spend per person has increased
                                                                              25% in the past 4 years (from $685 in 2015 to
Our approach to reaching key domestic and
                                                                              $856 in 2019).
international markets is to prioritise “value over
volume” to help grow opportunities for the region’s
economy. These visitors generally stay longer in the
region and spend more on attractions, dining, retail
and entertainment.
                                                                              TRE N DS IN TOTA L OV E RN IG H T V IS ITATI O N
                                                                              A N D S PE N D IN N O O S A (E XCL U DE S DAY T R I P )
OV E R N I G H T V I SI TAT I ON AN D SP EN D I N N O O S A                   Year ending June 2015-2019
Annual change year ending June 2019
                                                                                2015                  +32.4%
  2018                             +9.7%                                        2019                         4983
  2019
                                           4983
                              4541.8                                                                3763.4


    +7.9%                                                                      +26.8%
                                                                +18.4%                                                      +58.5%
                                                                                       1164.1                                     996.8
1079.1 1164.1                                                 841.8   996.8   918.4
                                                                                                                            629


Visitors (000)                  Nights (000)                   Spend ($M)     Visitors (000)          Nights (000)          Spend ($M)




N O O S A ’ S D O M E S T I C OV E R N I G H T V I S I TO R S

Domestic overnight visitors spent a record of almost                          A N N UA L CH A N G E IN DO M E S TIC OV E RN I G H T
                                                                              V IS ITO R S PE N D   Year ending June 2019
$894m (+18%) in the year to June 2019. Interstate
spend, which topped $1/2 billion for the first time for
a year ending June, was the main contributor to the
                                                                               +18.3%
growth, confirming our strategy to focus on high value                                                               +14.7%
interstate markets has paid off.                                                                    +11%
This was the 6th consecutive year of growth for
domestic overnight spend in a year ending June.
Visitor nights and numbers also grew.

Our spend growth was greater than Queensland’s
and Australia’s.                                                                 Noosa          Queensland           Australia




TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9                                                                             6