2019-12-10 S&O Agenda - Item 7 - Attachment 1 - TN Annual Report-2018-19

N O O S A ’ S I N T E R N AT I O N A L                                                     IN TE RN ATIO N A L V IS ITO RS , N IG H TS & SP E N D
                                                                                           IN N O O S A        Year ending June 2019
OV E R N I G H T V I S I TO R S
                                                                                              2015                          +12.2%
The year saw a record number of international visitors
                                                                                              2019                                       984.4
and spend for a year ending June (167,000 visitors                                                                       877.4
spent almost $103m). Our major global markets of New
Zealand, UK and USA all saw growth in numbers, nights
and spend in the year. We continue to strengthen our
global strategy with increased focus on Noosa’s direct                                       +27.1%
                                                                                                                                                      +58.5%
relationships with international trade and media.                                          131.7      167.4
                                                                                                                                                      65.0      102.9


                                                                                           Visitors (000)                  Nights (000)               Spend ($M)




VA L U E O V E R V O L U M E                                                               AV E RAG E S PE N D PE R V IS ITO R
                                                                                           Year ending June 2019
Tourism Noosa monitors the volume and value
                                                                                              Visitors (000)
of key domestic and international visitors to the
                                                                                              Spend ($M)
region to ensure our strategies continue to increase
opportunities for Noosa’s economy and local
workforce. Our efforts are focused on achieving                                                           389.2                                   607.5
“value over volume” by converting more day trip
visitation to overnight stays and reaching high value
interstate and international markets, in line
                                                                                                       $506.9m
                                                                                                                                                 $386.9m
with priorities outlined in the Tourism Strategy
Noosa 2017-2022.                                                                                    INTERSTATE                              INTRASTATE
                                                                                                  Spend per visitor:                       Spend per visitor:
                                                                                                      $1,302.40                                $636.90


K E Y M E AS U RES: P ER C EN TAGE I N C R EASE S 2 0 18 - 2 0 19
                                                                                                                                +171%                +133%

                                  +18%
                                                                                +15%
                                                                                                         +14%

                                                          +10%


          +4%



     Membership                   Total                  Average               Noosa                    Website             Waste sent to            Instagram
                                overnight               spend per            Eco Check                  unique              compost from              followers
                                  spend                   person             participants               visitors            Noosa Food &
                                                                                                                            Wine Festival

   Sources: Tourism Research Australia, National and International Visitor Surveys, year ending June 2019; Tourism Noosa; Iconosquare.




TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9                                                                                                        7