Attachment 7- Economic Impact Statement

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Figure 13—Visitation to Noosa Civic




Source: VISTA mobile geolocation data (Near) – 1/1/2018-31/12/2019


                           The VISTA dataset shows that visitation levels (measured with respect to local population
                           numbers) correlate well with the defined catchment sectors (noting that some individual
                           areas are influenced by a low population base), with around two-thirds of all visits from
                           within the catchment (ie around a third in-coming from visitors and others living outside
                           the catchment), including 28% from within the Primary sector.

                           Although VISTA data provides a good source with which to analyse general patterns of
                           visitation to help determine catchment sectors, the direct use of the data as an indication
                           of proportion of sales may exaggerate visitation by shoppers outside the catchment who
                           may stay longer and therefore have more chance for their devices to be used with
                           location services on. This effect has been considered in subsequent analysis.


                           Noosa Village Mixed Use Development – Economic Impact Statement for Development Application   Deep End Services