Attachment 7- Economic Impact Statement

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5.3 Tourism                   Noosa is contained within the Sunshine Coast tourist region (TR) as defined by Tourism
                              Research Australia (TRA). Noosa and the wider Sunshine Coast region are major
                              destinations for domestic travellers and for international travellers to Australia.

                              Information on tourism visitation to Noosa Shire is presented in Table 6 based on data
                              provided by TRA drawing on the International Visitor Survey and National Visitor Survey.
                              Note that the data has been smoothed by presenting rolling averages across four years to
                              avoid fluctuations in estimates based on relatively small samples. Data after 2019 has not
                              been presented given the impacts from the COVID-19 pandemic; however, the most
                              recent information from TRA for January 2023 indicates that recovery in visitation is well
                              underway, with large increases in visitor trip numbers, nights stayed and spending in
                              Queensland when compared against January 2020.

Table 6—Noosa Shire Tourism trends

Year                                            2011          2012         2013          2014         2015          2016      2017    2018         2019
Visitors ('000s)
International                                    124          120           114           112          118           129      144      155          165
Domestic overnight                               684          677           654           674          719           767      847      881          937
Domestic day trips                               828          912           926           990        1,152         1,131     1,108    1,152       1,139
Total visitors                                 1,636        1,709         1,693        1,776         1,989         2,027     2,099    2,188       2,242
Visitor nights ('000s)
International                                    836          797           754           778          770           833      937      939          963
Domestic overnight                             2,947        2,886         2,768         2,828        2,944         3,077     3,418    3,592       3,838
Total nights                                   3,783        3,683         3,522        3,606         3,714         3,910     4,355    4,531       4,800
Expenditure ($m)
International                                  $72.2        $69.4         $65.9         $65.6        $62.9         $76.6     $84.3    $87.9      $101.0
Domestic overnight                           $538.4        $523.2        $486.3       $529.5        $565.1       $612.2     $672.6   $698.3      $786.3
Domestic day trips                             $67.5        $79.4         $84.2         $89.4       $113.8       $111.3     $104.5   $109.0       $97.3
Total spend                                  $678.1        $672.0        $636.5       $684.6        $741.8       $800.1     $861.4   $895.2     $984.5
Retail spend component ($m)
International (@ 50%)                          $36.1        $34.7         $33.0         $32.8        $31.5         $38.3     $42.2    $43.9       $50.5
Domestic overnight (@45%)                    $242.3        $235.4        $218.9       $238.3        $254.3       $275.5     $302.7   $314.2      $353.8
Domestic day trips (@65%)                      $43.9        $51.6         $54.7         $58.1        $73.9         $72.4     $67.9    $70.9       $63.2
Total spend                                  $322.3        $321.7        $306.6       $329.2        $359.7       $386.1     $412.7   $429.0     $467.5

Source: Tourism Research Australia (unpublished)
Notes: data presented as rolling averages over 4 years; day trips are visits lasting more than four hours and involving a round trip of
more than 50km from home


                              The data shows that a total of around 2.24m tourist visits were made to Noosa Shire in
                              2019, which represents the last year unaffected by COVID. This consisted of 165,000
                              international visitors, 940,000 overnight domestic visitors and 1.14m day trips. For
                              tourism data, a day trip is one lasting more than four hours and involving a round trip of
                              more than 50km from home.
                              Overnight visitors stayed a total of 4.8m visitor nights, while annual expenditure by all
                              types of visitors averaged $0.98bn in the four years to 2019.

                              All types of tourism were trending upwards prior to 2019, with annualised growth of
                              3% pa in visitor numbers, 2.5% in visitor nights, and 3.9% pa in total expenditure. With
                              recovery well underway post-COVID, these growth rates may be replicated or even
                              exceeded over the next few years.

                              Noosa Village Mixed Use Development – Economic Impact Statement for Development Application                Deep End Services